Asurion Completes Acquisition of Domestic & General to Expand Technology Care Across the Connected Home
Combination expands Asurion's global reach and capabilities across technology and appliance care
NASHVILLE, Tenn., Oct. 8, 2026 /PRNewswire/ -- Asurion, a global leader in technology care, support, and protection, today announced it has completed its acquisition of Domestic & General (D&G), a leading provider of appliance protection across the UK, Europe and beyond.
By combining Asurion's technology care capabilities with D&G's appliance expertise, strong partner relationships and international reach, the acquisition advances Asurion's strategy to help customers manage and get more from the growing number of connected devices and appliances in their homes. The combination also expands Asurion's presence internationally and in the U.S. appliance market, strengthening its position in the fast-growing, $150+ billion connected home devices market.
"Technology is becoming more essential to everyday life and more connected and complex," said Guru Gowrappan, Chief Executive Officer of Asurion. "Our job at Asurion is simple: make technology work. Bringing Asurion and Domestic & General together expands our ability to do that across more of the technology and appliances people rely on every day, while extending our reach to millions more customers around the world."
Domestic & General is a trusted leader in appliance care and protection, with more than a century of experience and partnerships with more than 100 leading brands, including Whirlpool, Sky, Hoover-Candy, and John Lewis.
"Domestic & General has built its business on trusted care, strong partner relationships and deep expertise in appliance care and protection," said Matthew Crummack, Chief Executive Officer of Domestic & General. "Those strengths, combined with Asurion's technology care capabilities and our shared commitment to customer and partner excellence, make this a compelling fit. We're excited about what we can build together in this next chapter of growth."
There are no immediate changes to how Asurion or D&G serve their customers or partners as a result of the acquisition. Domestic & General will continue to operate under its existing brand within Asurion.
"We're excited to welcome the D&G team to Asurion," Gowrappan continued. "As homes become more connected, customers shouldn't have to navigate a different solution for every device or appliance they own. Together, Asurion and D&G have an opportunity to make that complexity simpler, helping customers protect, manage and get more value from their technology throughout its life."
Financial terms of the transaction were not disclosed.
Advisors
Goldman Sachs & Co. LLC acted as lead financial advisor to Asurion. Morgan Stanley & Co. LLC also acted as a financial advisor to Asurion. Hogan Lovells Cadwalader served as Asurion's legal counsel. Rothschild & Co acted as financial advisor to CVC and Latham & Watkins served as CVC's legal counsel.
About Asurion
Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers' lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running, with seamless, intelligent care for nearly every connected device in the home, from phones to major appliances and everything in between. Asurion is ready to help however you need it — online, over the phone, in your neighborhood, or even at your doorstep. We are a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com.
About Domestic & General
Domestic & General are the trusted appliance care experts, dedicated to protecting, repairing, and replacing millions of household appliances worldwide. With over 100 years of experience, they partner with leading manufacturers and retailers to provide exceptional customer service and reliable repair solutions.
Operating in 12 markets, across the UK, Europe, and the US, they protect over 22 million appliances and serve over 7 million subscription customers. Their team of over 4,000 employees are committed to ensuring your home runs smoothly.
Domestic & General's product range is simple and transparent, designed to protect customers from the cost and inconvenience of appliance breakdowns. Whether it's washing machines, heating systems, TVs, or consumer electronics, they repair over 2.6 million appliances each year. Committed to a sustainable future, they help make repair the first choice for people, businesses, and the planet.
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